Wednesday, April 16th, 2014; 4:22 PM;
Saying {Less}

Saying {Less}

The thankless job of convincingly saying {Less}.

All we really want is a shot at new business. Your website, literature and advertising might be getting in the way. Here’s why saying {less} is actually saying {more}.

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Tuesday, March 11th, 2014; 6:37 PM;
The modern Bonobo

bonobo and web icons

Anthropology, Bonobos and social media: a clickable, teachable moment

Old is new again in college. The Bonobo, a calmer and brighter relative of the chimpanzee, shows us the way forward to a brighter clickable world where social media mavens can find an affinity with like-minded primates.

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Tuesday, February 25th, 2014; 6:50 PM;
Ruffies in your drink

Proof positive that 18 year old college students know more than I do. A modest rant.

This is a rant. All about ruffies, sex ed, and why college spanish and anthropology está comiendo mi almuerzo (is eating my lunch) and why I should have taken Latin in high school 43 years ago.

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Thursday, January 30th, 2014; 4:43 PM;
Merritt Island FL at 55 degrees

Merritt Island at 55 degrees

Quick Post: It feels like it’s freezing here!

55 degrees may seem almost tropical if you live up north now, but for us it’s almost bone chilling.

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Monday, January 27th, 2014; 6:11 PM;
Convenient Purell Squirt Bottle

Convenient Purell Squirt Bottle

Ocean cruising in the age of Purell, or, squirting my way through the Bahamas

Who would have thought that Purell and alcohol would provide the basis of a gastrointestinal illness-free trip to the Bahamas!

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Thursday, January 2nd, 2014; 4:33 PM;
The spring session begins

Back to School for the Spring Term, or, how I learned to tolerate Spanish

My college Spanish classes, while a pain the neck, become useful on the golf course.

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Tuesday, December 3rd, 2013; 9:35 PM;
Wonders never cease in healthcare today.

Prescription Pick-up Line

My supermarket pharmacy has more zing than I thought.

“Do you come here often for your child-proof tops?” or “I love the generics too.” or “Is that a tube of Crest in your pocket or are you just happy to meet me?”

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Sunday, December 1st, 2013; 8:25 PM;
Starbucks Coffee & Shingles

Starbucks Coffee

It’s a big, hilarious money making conspiracy: Starbucks, shingles, my physician, my term life company, and Obamacare.

The NSA has nothing remotely close to the big medial databases out there. When in doubt, be selective about what you tell your doctor.

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Tuesday, November 19th, 2013; 6:25 PM;
Things that drive us nuts

Things that drive us nuts

The Clueless Bank on the One Way Street of Marketing, Healthcare and Elvis

Marketing, banking, healthcare, health insurance, elderly employees, social media, and Elvis finally converge in one dramatic efSmart posting.

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Sunday, September 22nd, 2013; 5:02 PM;
Snackus Maximus at Caesar's Palace

Snackus Maximus

Vegas, Snackus Maximus, Elton John, Golf, Pawn Stars, and a lost smartphone

I’m the annoying vocal advocate for keeping all your data in the cloud, particularly where your contact list, email and calendar is concerned. A golf course in Las Vegas ate my phone, so I get to walk the walk. But first, hear about Vegas, Snackus Maximus, Pawn Stars and Elton John.

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Wednesday, September 4th, 2013; 4:46 PM;
This hard work.

This hard work.

It’s tough being your own design and writing client.

Working with my San Diego writer, John Kuraoka, we developed a new mailer for efSmart Creative. I have a new appreciation for pre-publication re-thinking (and re-thinking) and angst (and re-angst).

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Friday, August 16th, 2013; 3:20 PM;
The spring session begins

The end of the first semester is upon us

After a grueling 6 week session, Hall takes a quick breath and prepares for the fall.

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Sunday, July 21st, 2013; 6:32 PM;
The spring session begins

What they don’t tell you about online university summer classes

Online classes are one of the hardest things I’ve done in many years. For those who are doubting the academics and value behind Florida Governor Scott’s 4 year $10,000 degree, you might rethink your position.

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Monday, June 24th, 2013; 8:10 PM;
The spring session begins

Day One of College Classes [online that is]

Are online classes really different than seats in a classroom? I suppose so if you consider hustling to classes important. But there’s an interesting intimacy the online classes offer and learning is just plain fun.

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Thursday, June 20th, 2013; 6:39 PM;
When you thought you'd seen it all...

Strandbeest beach walkers

The wonder of it all.

With all the interesting advances in technology nowadays, it’s safe — or comfortable — to say that today nothing would be much of a surprise. I’m wrong again.

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Thursday, May 30th, 2013; 6:05 PM;
The spring session begins

Orientation and Registration is complete (whew!)

Back in the day we just filled out a couple of applications & forms, wrote a check and we were off and running in class. Today, it’s all about PIDs, MS mail systems, parking permits, and registering for your classes via a very confusing on-line system.

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Tuesday, April 23rd, 2013; 4:51 PM;
The spring session begins

The mystical world of advising

Thankfully, I have a very short memory in all matters of my previous college experience, classes and my GPA [what? I wasn't a 4.0 student?]. I’ve already been advised for my major — English — and I’m about to dip into registering for classes.

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Friday, April 19th, 2013; 4:12 PM;
Exciting Direct Mail Envelope

Further proof of a legitimate offer

My favorite direct mail envelope of all time

Learn the secret of direct mail: imitate a government agency and present a check for $10,388.00

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Thursday, April 18th, 2013; 10:04 AM;
Jobs and his smartphone

Dick Tracy and his smart watch

We think these people are geniuses

I’ve been lured into believing that there is a class of inventors or business people that are, well, just a little darn smarter and a lot more intuitive about the future than we are. Hmmm.

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Tuesday, April 16th, 2013; 5:09 PM;
Richard Reid, knucklehead

Richard Reid, knucklehead

The violence in Boston

The unexpected and depressing violence at the Boston Marathon reminded me again that there are as many ways to harm us as there are minds to figure it out and act.

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